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Beyond the Chrome
Inside the Rides and Lives of Custom Car Drivers
Produced by: Janett Perez, Nevin Long & Jenny Sokolova
Part 1: Xingona
Meet Ruby Ramirez, a pioneer woman on the San Francisco Lowrider Council, who dares to be different in this 'macho' scene of lowriding.
Cruise Through Time
Click to see photos of Ruby's car before, and after its makeover.
Lowriding Communities Around the World in 2015
Although this culture has roots in California, this culture has spread globally since it's start in the 1940's.
Part 2: Passion & Power
Sergio Ramirez has an affinity for cars. His ambition led him to restore a dilapidated 1969 Dodge Dart from scratch. From sanding the body to painting it himself, the whole process took him two and a half years to do in his spare time. Now, he proudly takes his car to car exhibitions where it beautifully shows off his hard work, talent and most of all—personality.
Americans Spend a Lot of Money on Domestic Autos.
Just In 2017 Americans spent $55.402 Million Dollars total on autos assembled in the U.S., Canada and Mexico.
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